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Project of corporate culture
Corporate culture isn't just a "list of norms, values and rules of behavior" that you will place on walls in your company. It doesn't only shape the whole image of company, but it also has a big influence on business efficiency and market success. Corporate culture is a sprit, an atmosphere and an interlace of all relations on which depends, not just how your employees will feel, but also how successful your company and your products and services will be. There are only a small number of business efficiency researches that don't put the importance of employee motivation in first place.
Carrying out of the corporate culture project in cooperation with the Corporate Communications Department is the result of education and five years of cooperation with VIPnet through which we got to know the surroundings. We had to create a model through which the identifiable values would be implemented in the company through various communication activities. With mascots, textual messages and slogans, cartoon-posters, special edition of the internal Vip.team magazine and many other tools, we strived to achieve the goals that were set with the introduction of the project.
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